The Goose Brand Redesign

Known and loved by everyone on campus, The Goose is the favorite sandwich spot of Lehigh students. The Goose has exceptional food and service but what they’re lacking is a branding that fits the unique ambience that is The Goose.

The goal of the rebrand is to more accurately tell the story of The Goose. This rebrand is fun, modern, and a little crazy, just like the atmosphere. The bold orange and contrasting navy blue play into the eclectic vibe.