Logo and Brand Design

As a passion project, I created a cosmetic company focused on celebrating uniqueness and growth—personal and community improvement. Syro’s goal is to promote a better world through small modifications that can up add up to big change. The brand message is for every person to celebrate their uniqueness and ongoing personal growth, and the small steps each person can do to make the world a better place.

The packaging is made with Botanical Paperwork products, zero-waste plantable packaging made with post-consumer materials that is embedded with seeds (100% plastic and waste free). This packaging is intended to be planted and nurtured by the consumer. The goal is that while the packaging grows into flowers, the consumer will grow into their best selves.