Jennifer Fisher is a lifestyle and jewelry brand. Founded in 2005, Jennifer Fisher seeks to establish and redefine the jewelry world. Each and every collection across fine and fashion jewelry evokes a sense of feminine strength and boldness.
As the sole designer at Jennifer Fisher, I am responsible for the design, direction, and execution of all Jennifer Fisher channels including paid social ad campaigns, email marketing layouts, e-commerce homepage and content landing pages, and web style updates. I focus on enhancing the brand’s visual identity and voice while keeping it consistent.
Style Direction
Jennifer Fisher’s overall brand identity is crafted to inspire confidence, freedom, and self-expression, empowering customers to confidently go about their everyday lives.
Homepage Design
Because the homepage is the first thing a consumer sees, I strive to capture consumers attention by telling a story about the brand. Bold images, trendy headlines, and sprinkled products throughout, help tell that story.
Email Marketing
I strive to facilitate the creation of a consistent and strong brand voice in email marketing, which communicates the brand's values, story, and uniqueness. Through regular, thoughtfully crafted emails, I continuously engages its audience with content that highlights the craftsmanship, design, and exclusivity of its pieces, while keeping a light-hearted and personable brand voice.
Paid Social Marketing
I partners with a performance marketing agency to execute a test-and-learn creative strategy. Using KPIs (CTR, ROAS, engagement) to optimize design performance, I’m able to understand what ads work for the brand, and continue to iterate off of them to ensure high CTAs and a healthy ROAS
