Logo and Branding Project

As passion project, I imagined a dessert bar and lounge in the heart of Center City, Philadelphia called Whipped. With the fast paced atmosphere of the city, it’s the perfect spot to unwind and enjoy a dessert and a little night cap (or two).

The goal of the logo is to represent the mellow feel of the bar. I wanted the logo to feel like a dessert—light and airy, yet grounded and decadent.